Hapag-Lloyd has launched a near real-time monitoring product for its reefer containers.
The product, Hapag-Lloyd LIVE, is designed to increase the transparency of the cold chain by offering customers a number of data sets about the condition and location of their reefer containers.
Juan Carlos Duk, managing director global commercial development, commented: “At the core of our Strategy 2023 is an enhanced differentiation by offering unrivalled levels of reliability and service quality. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors.”
Initially, Hapag-Lloyd LIVE, be launched to a selected group of customers and will gradually be made available as the reefer fleet of some 100,000 containers is being outfitted with the monitoring devices.
Duk added: “‘Hapag-Lloyd LIVE’ significantly increases the reliability of the global supply chain and the accountability of all parties involved. We are committed to the highest level of transparency by making data available unfiltered and untampered.”